Knowunity Named Germany's Number One Consumer App by Sifted

What the ranking measures

The Consumer 100 starts from every European consumer startup in Sifted's database that is private, independent, founded in or after 2014 and no further than Series C. A scoring model then weighs fundraising track record, investor strength, team growth and real consumer traction such as app-store performance, ratings, search interest and social mentions.

The 150 strongest companies went to a judging panel from Sifted's intelligence and editorial teams, together with SXSW, who scored each one on three things: reach, how widely the product is adopted; habit, how deeply it is embedded in people's lives; and buzz, the cultural momentum around the brand.

That last pair is what we care about most. A learning companion only works if it becomes part of how you study every day, so being recognised for habit as much as for reach means the most to us.